{"id":13501,"date":"2015-06-10T12:25:30","date_gmt":"2015-06-10T15:25:30","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/?p=13501"},"modified":"2022-01-24T17:29:21","modified_gmt":"2022-01-24T20:29:21","slug":"anuncio-para-seu-bolso-facebook-e-serasa-experian","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/anuncio-para-seu-bolso-facebook-e-serasa-experian\/","title":{"rendered":"An\u00fancio para seu bolso: Facebook e Serasa Experian"},"content":{"rendered":"<p>Parceria do Facebook e Serasa Experian far\u00e1 <strong>segmenta\u00e7\u00e3o de an\u00fancios por renda<\/strong>. \u00c9 isso mesmo, meu caro leitor. At\u00e9 o fim do ano, as propagandas que chegar\u00e3o at\u00e9 voc\u00ea no Facebook ser\u00e3o distribu\u00eddas sob medida, de acordo com o recheio do seu bolso.<\/p>\n<p>O cruzamento das suas informa\u00e7\u00f5es financeiras do banco de dados da Serasa Experian ser\u00e1 utilizado para segmentar propaganda a milh\u00f5es de brasileiros. Ao mesmo tempo que fant\u00e1stica, a not\u00edcia \u00e9 preocupante. J\u00e1 que parece invasiva. Onde vai parar a <a href=\"https:\/\/www.psafe.com\/blog\/como-garantir-privacidade-internet\/\">privacidade<\/a>?<\/p>\n<p>Mesmo que os dados n\u00e3o sejam trazidos a p\u00fablico, pode ser que voc\u00ea e seus amigos, mesmo localizados numa mesma regi\u00e3o, comecem a receber an\u00fancios diferentes na timeline do Facebook. Isso, por qu\u00ea? Voc\u00eas n\u00e3o t\u00eam o mesmo poder aquisitivo, meu caro Watson.<\/p>\n<p>A segmenta\u00e7\u00e3o por renda j\u00e1 acontece nos Estados Unidos e promete revolucionar a entrega de an\u00fancios aqui no Brasil. O Google j\u00e1 oferece distribui\u00e7\u00e3o de an\u00fancios por renda familiar m\u00e9dia a partir de dados demogr\u00e1ficos, mas o alcance e efetividade dos an\u00fancios via Facebook Ads em parceria com a Serasa ser\u00e3o muito mais precisos.<\/p>\n<p>Daqui a pouco, as empresas poder\u00e3o anunciar no Facebook para pessoas que ganhem a partir de R$ X mil reais e que morem nas proximidades da Av. Atl\u00e2ntica, por exemplo. O que voc\u00ea pensa disso?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parceria do Facebook e Serasa Experian far\u00e1 segmenta\u00e7\u00e3o de an\u00fancios por renda<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[146,753],"class_list":["post-13501","post","type-post","status-publish","format-standard","hentry","category-mercado","tag-facebook","tag-serasa-experian"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00fancio para seu bolso: Facebook e Serasa Experian<\/title>\n<meta name=\"description\" content=\"Parceria do Facebook e Serasa Experian far\u00e1 segmenta\u00e7\u00e3o de an\u00fancios por renda\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/anuncio-para-seu-bolso-facebook-e-serasa-experian\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00fancio para seu bolso: Facebook e Serasa Experian\" \/>\n<meta property=\"og:description\" content=\"Parceria do Facebook e Serasa Experian far\u00e1 segmenta\u00e7\u00e3o de an\u00fancios por renda\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.psafe.com\/blog\/anuncio-para-seu-bolso-facebook-e-serasa-experian\/\" \/>\n<meta property=\"og:site_name\" content=\"dfndr blog - 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