{"id":13759,"date":"2015-06-29T11:00:12","date_gmt":"2015-06-29T14:00:12","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/?p=13759"},"modified":"2022-03-10T17:15:22","modified_gmt":"2022-03-10T20:15:22","slug":"agawi-mesmo-no-celular-google-quer-voce-na-web","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/agawi-mesmo-no-celular-google-quer-voce-na-web\/","title":{"rendered":"Agawi: mesmo no celular, Google quer voc\u00ea na web"},"content":{"rendered":"

Agawi \u00e9 um servi\u00e7o que permite a voc\u00ea utilizar aplicativos sem ter que baix\u00e1-los no seu smartphone. Apesar de o Google ter no seu portfolio a Google Play, loja de apps, a empresa \u00e9 em sua ess\u00eancia um motor de buscas.<\/p>\n

Em 2014, dos US$ 66 milh\u00f5es de d\u00f3lares da receita total do Google, US$ 38,5 milh\u00f5es s\u00e3o provenientes da publicidade direcionada no seu buscador, segundo previs\u00f5es do eMarketer.<\/p>\n

Como forma de incentivar seu consumo m\u00f3vel por meio de buscas, o Google comprou Agawi, que significa \u201cqualquer jogo, em qualquer lugar instantaneamente\u201d, servi\u00e7o que surgiu para permitir a degusta\u00e7\u00e3o de games antes de ter que baix\u00e1-los nos seus devices.<\/p>\n

A primeira aposta do Google para manter voc\u00ea na web foi apresentar nos resultados de busca a\u00e7\u00f5es e op\u00e7\u00f5es de servi\u00e7os, como compra e compara\u00e7\u00e3o de pre\u00e7os de passagens a\u00e9reas, resultados de jogos de futebol, sem necessariamente ter que te levar a outro site ou servi\u00e7o.<\/p>\n

E apesar de o Google j\u00e1 estar trabalhando para indexar aplicativos para serem rastreados no seu resultado de pesquisa, onde a empresa pode rentabilizar as suas atividades na internet, isso ainda vai demorar um tempo. N\u00e3o quer dizer que o Google esteja travando uma guerra contra os apps, mas est\u00e1 claro que ele quer ter a chance de rentabilizar melhor as suas buscas ao mostr\u00e1-los nos resultados de busca na web.<\/p>\n","protected":false},"excerpt":{"rendered":"

Agawi: Google quer mostrar apps no resultado de buscas e rentabilizar sua indexa\u00e7\u00e3o com propaganda direcionada<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[106,66],"class_list":["post-13759","post","type-post","status-publish","format-standard","hentry","category-mercado","tag-google","tag-telefone-celular"],"yoast_head":"\nAgawi: mesmo no celular, Google quer voc\u00ea na web<\/title>\n<meta name=\"description\" content=\"Agawi: Google quer mostrar apps no resultado de buscas e rentabilizar sua indexa\u00e7\u00e3o com propaganda direcionada\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/agawi-mesmo-no-celular-google-quer-voce-na-web\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agawi: mesmo no celular, Google quer voc\u00ea na web\" \/>\n<meta property=\"og:description\" content=\"Agawi: Google quer mostrar apps no resultado de buscas e rentabilizar sua indexa\u00e7\u00e3o com propaganda direcionada\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.psafe.com\/blog\/agawi-mesmo-no-celular-google-quer-voce-na-web\/\" \/>\n<meta property=\"og:site_name\" content=\"dfndr blog - 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