{"id":147,"date":"2014-03-14T00:00:00","date_gmt":"2014-03-14T03:00:00","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/facebook-incluira-anuncios-video"},"modified":"2022-02-15T13:11:10","modified_gmt":"2022-02-15T16:11:10","slug":"facebook-incluira-anuncios-video","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/facebook-incluira-anuncios-video\/","title":{"rendered":"Facebook incluir\u00e1 an\u00fancios em v\u00eddeo"},"content":{"rendered":"<p>Depois de aumentar o n&uacute;mero de propagandas no feed de not&iacute;cias e perceber que o impacto foi irrelevante ou limitado para o envolvimento dos usu&aacute;rios, o Facebook anuncia que nos pr&oacute;ximos meses os participantes da rede ir&atilde;o se deparar com an&uacute;ncios audiovisuais de 15 segundos auto-execut&aacute;veis.<\/p>\n<p>A iniciativa est&aacute; em teste desde o ano passado e est&aacute; restrita a um n&uacute;mero pequeno de anunciantes. A introdu&ccedil;&atilde;o dos an&uacute;ncios em v&iacute;deo ser&aacute; gradativa e ter&aacute; medi&ccedil;&atilde;o de efic&aacute;cia realizada pela empresa especializada Nielsen, al&eacute;m de contar com consultoria pr&eacute;via da Ace Metrix para avaliar a atratividade do conte&uacute;do antes da entrada no ar.<\/p>\n<p><em>Premium Video Ads<\/em> buscar&aacute; incrementar a experi&ecirc;ncia de usu&aacute;rios com marcas atrav&eacute;s de imagens de alta qualidade, som e movimento. Durante a navega&ccedil;&atilde;o, os novos an&uacute;ncios em v&iacute;deo ser&atilde;o executados automaticamente, por&eacute;m sem &aacute;udio, no feed de not&iacute;cias. Caso o usu&aacute;rio clique no an&uacute;ncio, a tela ser&aacute; expandida e o recurso de &aacute;udio ser&aacute; ativado. Veja a pr&eacute;via neste <a href=\"https:\/\/www.facebook.com\/business\/news\/Premium-Video-Ads-on-Facebook\">link<\/a>.<\/p>\n<p>Para usu&aacute;rios desktop Windows, que acessam outras redes sociais, como o Youtube, por exemplo, j&aacute; &eacute; poss&iacute;vel bloquear&nbsp;as propagandas sem nenhum comando pr&eacute;vio adotando o&nbsp;<a href=\"https:\/\/www.psafe.com\/web\/\">PSafe Web<\/a> como navegador. Instale voc&ecirc; tamb&eacute;m e elimine a nessecidade de saltar an&uacute;ncios para assitir aos seus v&iacute;deos favoritos na <a href=\"https:\/\/www.psafe.com\/web\/\">Web<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/static.psafe.net\/blog\/facebook-premium-ads-video_2014-03-14.png\" style=\"height:231px; width:400px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois de aumentar o n&uacute;mero de propagandas no feed de not&iacute;cias e perceber que o impacto foi irrelevante ou limitado para o envolvimento dos usu&aacute;rios, o Facebook anuncia [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[146,6659],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-mercado","tag-facebook","tag-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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