{"id":1522,"date":"2014-05-12T16:00:00","date_gmt":"2014-05-12T19:00:00","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/que-e-alexa-como-funciona"},"modified":"2021-12-16T16:10:41","modified_gmt":"2021-12-16T19:10:41","slug":"que-e-alexa-como-funciona","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/que-e-alexa-como-funciona\/","title":{"rendered":"O que \u00e9 e como funciona o Alexa?"},"content":{"rendered":"<p><a href=\"https:\/\/www.alexa.com\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/static.psafe.net\/blog\/Alexa-Rank-global_2014-05-12.png\" style=\"height:225px; width:300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.alexa.com\/\">Alexa<\/a> &eacute; uma importante ferramenta dispon&iacute;vel na internet. O site surgiu em 1996,&nbsp;atualmente, a Amazon &eacute; dona da plataforma respons&aacute;vel por ranquear websites por ordem de visita, gerando um indicador fundamental para campanhas de empresas e portais. Ele mede a popularidade de um site utilizando um sistema &uacute;nico de algoritmo.<\/p>\n<p>Qualquer um pode acessar o sistema do site e fazer uma pesquisa digitando a URL desejada. Ap&oacute;s uma an&aacute;lise, o servi&ccedil;o demonstra a posi&ccedil;&atilde;o do site no rank global, a posi&ccedil;&atilde;o do&nbsp;rank do pa&iacute;s a qual pertence o&nbsp;dom&iacute;nio, e por fim, a reputa&ccedil;&atilde;o. O &uacute;ltimo indicador &eacute; uma m&eacute;trica retirada do n&uacute;mero de sites e blogs que linkam a url consultada (no exemplo abaixo, utilizamos o <a href=\"https:\/\/www.brasil.gov.br\/\">site do governo brasileiro<\/a>).<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/static.psafe.net\/blog\/alexa-printscreen_2014-05-12.png\" style=\"height:352px; width:600px\" \/><\/p>\n<p>O sistema ainda consegue estimar o n&uacute;mero de visitas di&aacute;rias de um site, sua taxa de rejei&ccedil;&atilde;o e o tempo m&eacute;dio de perman&ecirc;ncia dos visitantes. &nbsp;O Alexa&nbsp;&eacute; um indicador fundamental para quem cria conte&uacute;do na internet e para ag&ecirc;ncias de publicidade que precisam estimar em quais blogs v&atilde;o rodar determinada campanha com a verba dispon&iacute;vel.<\/p>\n<p>O servi&ccedil;o conta com vers&otilde;es gratuitas e pagas. Se o seu site ou blog ainda n&atilde;o aparece no ranking, voc&ecirc; pode cadastr&aacute;-lo manualmente.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saiba o que \u00e9 o Alexa e como ele pode ajudar seu blog<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5],"tags":[11968],"class_list":["post-1522","post","type-post","status-publish","format-standard","hentry","category-ciberseguranca","tag-definicao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 e como funciona o Alexa?<\/title>\n<meta name=\"description\" content=\"Saiba o que \u00e9 o Alexa e como ele pode ajudar seu blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/que-e-alexa-como-funciona\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 e como funciona o Alexa?\" \/>\n<meta property=\"og:description\" content=\"Saiba o que \u00e9 o Alexa e como ele pode ajudar seu blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.psafe.com\/blog\/que-e-alexa-como-funciona\/\" \/>\n<meta property=\"og:site_name\" content=\"dfndr blog - 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