{"id":23264,"date":"2015-11-10T12:00:54","date_gmt":"2015-11-10T15:00:54","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/?p=23264"},"modified":"2022-01-24T15:44:03","modified_gmt":"2022-01-24T18:44:03","slug":"snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/","title":{"rendered":"Snapchat amea\u00e7a n\u00fameros do Facebook e refor\u00e7a: v\u00eddeo \u00e9 o futuro da internet"},"content":{"rendered":"<p>De que maneira voc\u00ea mais gosta de consumir conte\u00fado quando est\u00e1 na\u00a0internet: em\u00a0formato de <strong>texto<\/strong> ou <strong>v\u00eddeo<\/strong>?<\/p>\n<p>Vou\u00a0chutar a sua resposta e sugerir que voc\u00ea tenha escolhido a\u00a0segunda op\u00e7\u00e3o. Acertei? A\u00a0verdade \u00e9 que, seja pela populariza\u00e7\u00e3o da banda larga, seja porque o formato \u00e9 mais divertido e intuitivo, muita gente tem se rendido \u00e0 gra\u00e7a dos v\u00eddeos.<\/p>\n<p>O\u00a0Facebook j\u00e1 havia cantado essa pedra antes. Para eles,\u00a0<span style=\"line-height: 1.5;\">o audiovisual tem mais apelo, engaja mais e tem um grande potencial a ser explorado\u00a0&#8212; tanto que muitos ajustes foram feitos para tornar a rede mais amig\u00e1vel ao formato.<\/span><\/p>\n<p>Eles estavam certos, mas, para a preocupa\u00e7\u00e3o\u00a0de Mark Zuckerberg, quem anda se gabando de um crescimento invej\u00e1vel no segmento, acredite, \u00e9 o Snapchat.<\/p>\n<h3>Diferen\u00e7a apertada<\/h3>\n<p>O Facebook continua sendo o l\u00edder em visualiza\u00e7\u00f5es de v\u00eddeo na <em>web<\/em>, mas o Snapchat, que tinha uma m\u00e9dia de 4 bilh\u00f5es de visualiza\u00e7\u00f5es mensais em setembro, pulou agora para 6 bilh\u00f5es &#8212; uma diferen\u00e7a muito pequena\u00a0dos n\u00fameros do\u00a0Facebook, que acumula 8 bilh\u00f5es de <em>views<\/em> mensais.<\/p>\n<p>O que chama aten\u00e7\u00e3o \u00e9 que, enquanto a rede de Zuckerberg contabiliza os n\u00fameros tanto do aplicativo para celular quanto do site <em>desktop<\/em>, o Snapchat consegue chegar perto disso exclusivamente com a vers\u00e3o\u00a0<em>mobile<\/em>, a \u00fanica dispon\u00edvel.<\/p>\n<p>Mais surpreendente \u00e9 comparar o n\u00famero de usu\u00e1rios ativos por dia em cada rede. S\u00e3o <strong>100 milh\u00f5es<\/strong> no Snapchat contra <strong>1 bilh\u00e3o<\/strong> no Facebook, o que n\u00e3o deixa d\u00favidas sobre quem tem os f\u00e3s mais engajados: com 10\u00a0vezes menos usu\u00e1rios ativos por dia, o Snapchat consegue um n\u00famero de visualiza\u00e7\u00f5es de v\u00eddeo apenas 25% menor que o Facebook.<\/p>\n<p>O fato de o bom desempenho do Snapchat ser\u00a0capaz de amea\u00e7ar a vaidade dos n\u00fameros da maior rede social do mundo confirma: o v\u00eddeo \u00e9 mesmo o futuro da internet.<\/p>\n<p>Que venham as cenas dos pr\u00f3ximos cap\u00edtulos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com 10 vezes menos usu\u00e1rios ativos por dia, Snapchat est\u00e1 prestes a desbancar o Facebook na contagem de visualiza\u00e7\u00f5es de v\u00eddeo.<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[146,432],"class_list":["post-23264","post","type-post","status-publish","format-standard","hentry","category-mercado","tag-facebook","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat amea\u00e7a n\u00fameros do Facebook e refor\u00e7a: v\u00eddeo \u00e9 o futuro da internet<\/title>\n<meta name=\"description\" content=\"Com 10 vezes menos usu\u00e1rios ativos por dia, Snapchat est\u00e1 prestes a desbancar o Facebook na contagem de visualiza\u00e7\u00f5es de v\u00eddeo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat amea\u00e7a n\u00fameros do Facebook e refor\u00e7a: v\u00eddeo \u00e9 o futuro da internet\" \/>\n<meta property=\"og:description\" content=\"Com 10 vezes menos usu\u00e1rios ativos por dia, Snapchat est\u00e1 prestes a desbancar o Facebook na contagem de visualiza\u00e7\u00f5es de v\u00eddeo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"dfndr blog - PSafe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PSafeBrasil\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-10T15:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-24T18:44:03+00:00\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o PSafe\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\\\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o PSafe\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#\\\/schema\\\/person\\\/e35802b52c4fe95b8ac4bcc80e018d56\"},\"headline\":\"Snapchat amea\u00e7a n\u00fameros do Facebook e refor\u00e7a: v\u00eddeo \u00e9 o futuro da internet\",\"datePublished\":\"2015-11-10T15:00:54+00:00\",\"dateModified\":\"2022-01-24T18:44:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\\\/\"},\"wordCount\":353,\"keywords\":[\"Facebook\",\"Snapchat\"],\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\\\/\",\"url\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\\\/\",\"name\":\"Snapchat amea\u00e7a n\u00fameros do Facebook e refor\u00e7a: v\u00eddeo \u00e9 o futuro da internet\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#website\"},\"datePublished\":\"2015-11-10T15:00:54+00:00\",\"dateModified\":\"2022-01-24T18:44:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#\\\/schema\\\/person\\\/e35802b52c4fe95b8ac4bcc80e018d56\"},\"description\":\"Com 10 vezes menos usu\u00e1rios ativos por dia, Snapchat est\u00e1 prestes a desbancar o Facebook na contagem de visualiza\u00e7\u00f5es de v\u00eddeo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.psafe.com\\\/blog\\\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snapchat amea\u00e7a n\u00fameros do Facebook e refor\u00e7a: v\u00eddeo \u00e9 o futuro da internet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/\",\"name\":\"dfndr blog - PSafe\",\"description\":\"Dicas e not\u00edcias sobre ciberseguran\u00e7a, ciberataques, privacidade, desempenho, intelig\u00eancia artificial e o mercado digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#\\\/schema\\\/person\\\/e35802b52c4fe95b8ac4bcc80e018d56\",\"name\":\"Reda\u00e7\u00e3o PSafe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g\",\"caption\":\"Reda\u00e7\u00e3o PSafe\"},\"description\":\"O dfndr blog \u00e9 um canal de car\u00e1ter informativo que apresenta conte\u00fados exclusivos sobre seguran\u00e7a e privacidade no mundo mobile e empresarial, com dicas para manter a popula\u00e7\u00e3o protegida. Formado por uma equipe de rep\u00f3rteres especializados, o canal conta com a parceria dos especialistas em seguran\u00e7a do dfndr lab para trazer, em primeira m\u00e3o, not\u00edcias sobre ataques, golpes, vulnerabilidades na internet, malwares e suas varia\u00e7\u00f5es.\",\"sameAs\":[\"https:\\\/\\\/www.psafe.com\"],\"url\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/author\\\/redacao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snapchat amea\u00e7a n\u00fameros do Facebook e refor\u00e7a: v\u00eddeo \u00e9 o futuro da internet","description":"Com 10 vezes menos usu\u00e1rios ativos por dia, Snapchat est\u00e1 prestes a desbancar o Facebook na contagem de visualiza\u00e7\u00f5es de v\u00eddeo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/","og_locale":"pt_BR","og_type":"article","og_title":"Snapchat amea\u00e7a n\u00fameros do Facebook e refor\u00e7a: v\u00eddeo \u00e9 o futuro da internet","og_description":"Com 10 vezes menos usu\u00e1rios ativos por dia, Snapchat est\u00e1 prestes a desbancar o Facebook na contagem de visualiza\u00e7\u00f5es de v\u00eddeo.","og_url":"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/","og_site_name":"dfndr blog - PSafe","article_publisher":"https:\/\/www.facebook.com\/PSafeBrasil\/","article_published_time":"2015-11-10T15:00:54+00:00","article_modified_time":"2022-01-24T18:44:03+00:00","author":"Reda\u00e7\u00e3o PSafe","twitter_misc":{"Escrito por":false,"Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/#article","isPartOf":{"@id":"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/"},"author":{"name":"Reda\u00e7\u00e3o PSafe","@id":"https:\/\/www.psafe.com\/blog\/#\/schema\/person\/e35802b52c4fe95b8ac4bcc80e018d56"},"headline":"Snapchat amea\u00e7a n\u00fameros do Facebook e refor\u00e7a: v\u00eddeo \u00e9 o futuro da internet","datePublished":"2015-11-10T15:00:54+00:00","dateModified":"2022-01-24T18:44:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/"},"wordCount":353,"keywords":["Facebook","Snapchat"],"articleSection":["Mercado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/","url":"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/","name":"Snapchat amea\u00e7a n\u00fameros do Facebook e refor\u00e7a: v\u00eddeo \u00e9 o futuro da internet","isPartOf":{"@id":"https:\/\/www.psafe.com\/blog\/#website"},"datePublished":"2015-11-10T15:00:54+00:00","dateModified":"2022-01-24T18:44:03+00:00","author":{"@id":"https:\/\/www.psafe.com\/blog\/#\/schema\/person\/e35802b52c4fe95b8ac4bcc80e018d56"},"description":"Com 10 vezes menos usu\u00e1rios ativos por dia, Snapchat est\u00e1 prestes a desbancar o Facebook na contagem de visualiza\u00e7\u00f5es de v\u00eddeo.","breadcrumb":{"@id":"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.psafe.com\/blog\/snapchat-ameaca-numeros-do-facebook-e-reforca-video-e-o-futuro-da-internet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.psafe.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Snapchat amea\u00e7a n\u00fameros do Facebook e refor\u00e7a: v\u00eddeo \u00e9 o futuro da internet"}]},{"@type":"WebSite","@id":"https:\/\/www.psafe.com\/blog\/#website","url":"https:\/\/www.psafe.com\/blog\/","name":"dfndr blog - PSafe","description":"Dicas e not\u00edcias sobre ciberseguran\u00e7a, ciberataques, privacidade, desempenho, intelig\u00eancia artificial e o mercado digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.psafe.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.psafe.com\/blog\/#\/schema\/person\/e35802b52c4fe95b8ac4bcc80e018d56","name":"Reda\u00e7\u00e3o PSafe","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g","caption":"Reda\u00e7\u00e3o PSafe"},"description":"O dfndr blog \u00e9 um canal de car\u00e1ter informativo que apresenta conte\u00fados exclusivos sobre seguran\u00e7a e privacidade no mundo mobile e empresarial, com dicas para manter a popula\u00e7\u00e3o protegida. Formado por uma equipe de rep\u00f3rteres especializados, o canal conta com a parceria dos especialistas em seguran\u00e7a do dfndr lab para trazer, em primeira m\u00e3o, not\u00edcias sobre ataques, golpes, vulnerabilidades na internet, malwares e suas varia\u00e7\u00f5es.","sameAs":["https:\/\/www.psafe.com"],"url":"https:\/\/www.psafe.com\/blog\/author\/redacao\/"}]}},"_links":{"self":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/posts\/23264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/comments?post=23264"}],"version-history":[{"count":0,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/posts\/23264\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/media?parent=23264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/categories?post=23264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/tags?post=23264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}