{"id":26677,"date":"2016-03-04T19:00:27","date_gmt":"2016-03-04T22:00:27","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/?p=26677"},"modified":"2016-03-04T16:32:08","modified_gmt":"2016-03-04T19:32:08","slug":"vendas-de-relogios-inteligentes-sobem-315-e-superam-relogios-suicos","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/vendas-de-relogios-inteligentes-sobem-315-e-superam-relogios-suicos\/","title":{"rendered":"Vendas de rel\u00f3gios inteligentes sobem 315% e superam rel\u00f3gios su\u00ed\u00e7os"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Parece que a \u00e9poca em que ostentar rel\u00f3gios su\u00ed\u00e7os era sin\u00f4nimo de luxo acabou. Com um crescimento de 315% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano anterior, os rel\u00f3gios inteligentes fecharam o ano de 2015 com grande prest\u00edgio entre os consumidores: 8,1 milh\u00f5es de unidades, 200 mil a mais que os rivais tradicionais fabricados por empresas su\u00ed\u00e7as. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os dados s\u00e3o de uma pesquisa realizada pela empresa norte-americana Strategy Analytics. Segundo ela, o n\u00famero de rel\u00f3gios inteligentes comercializados em todo o mundo era de apenas 1,9 milh\u00f5es no fim do 2014. Neste mesmo trimestre, os rel\u00f3gios su\u00ed\u00e7os somavam 8,3 milh\u00f5es de vendas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entretanto, o conceito de luxo mudou na cabe\u00e7a do consumidor. Enquanto os tradicionais rel\u00f3gios de pulsos se mantiveram preocupados com acabamentos, os rel\u00f3gios inteligentes ganharam o gosto popular ao trazer fun\u00e7\u00f5es \u00fateis para o cotidiano como monitoramento de batimentos card\u00edacos, integra\u00e7\u00e3o com o smartphone e pagamento m\u00f3vel. Agora, a prefer\u00eancia dos usu\u00e1rios \u00e9 por rel\u00f3gios fabricados pela Apple &#8211; l\u00edder do mercado dos rel\u00f3gios inteligentes com 63% das vendas &#8211; do que pelos luxosos Rolex tradicionais. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma solu\u00e7\u00e3o para o mercado su\u00ed\u00e7o talvez seja justamente a integra\u00e7\u00e3o com a tecnologia. No fim do ano passado, a fabricante Swatch anunciou a linha de rel\u00f3gios \u201c<strong><a href=\"https:\/\/www.psafe.com\/blog\/swatch-vai-lancar-no-brasil-relogio-integrado-a-cartoes-da-visa\/\" target=\"_blank\">Bellamy<\/a><\/strong>\u201d, que permite a realiza\u00e7\u00e3o de pagamentos com a tecnologia NFC (Near Field <\/span><span style=\"font-weight: 400;\">Communication, ou algo como Comunica\u00e7\u00e3o de Campo Pr\u00f3ximo, em tradu\u00e7\u00e3o livre) em parceria com a Visa. E o melhor: o pre\u00e7o \u00e9 relativamente acess\u00edvel para os consumidores, custando pouco menos de R$ 400.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O que voc\u00ea acha que vale mais a pena: o luxo e tradi\u00e7\u00e3o dos rel\u00f3gios su\u00ed\u00e7os ou a modernidade dos rel\u00f3gios inteligentes? Deixe sua opini\u00e3o nos nossos coment\u00e1rios!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00famero de vendas de rel\u00f3gios inteligentes bate 8,1 milh\u00f5es e supera os luxuosos rel\u00f3gios de fabrica\u00e7\u00e3o su\u00ed\u00e7a. Confira!<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[1418],"class_list":["post-26677","post","type-post","status-publish","format-standard","hentry","category-mercado","tag-relogio-inteligente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vendas de rel\u00f3gios inteligentes sobem 315% e superam rel\u00f3gios su\u00ed\u00e7os<\/title>\n<meta name=\"description\" content=\"N\u00famero de vendas de rel\u00f3gios inteligentes bate 8,1 milh\u00f5es e supera os luxuosos rel\u00f3gios de fabrica\u00e7\u00e3o su\u00ed\u00e7a. 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