{"id":30585,"date":"2016-04-27T16:07:42","date_gmt":"2016-04-27T19:07:42","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/?p=30585"},"modified":"2022-01-24T13:36:48","modified_gmt":"2022-01-24T16:36:48","slug":"facebook-pode-lancar-app-para-enfrentar-snapchat-e-periscope","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/facebook-pode-lancar-app-para-enfrentar-snapchat-e-periscope\/","title":{"rendered":"Facebook pode lan\u00e7ar app para enfrentar Snapchat e Periscope"},"content":{"rendered":"<p>Equipes\u00a0do Facebook no Reino Unido est\u00e3o trabalhando na cria\u00e7\u00e3o de um aplicativo de transmiss\u00e3o de v\u00eddeo que, ao que tudo indica, \u00e9 muito parecido\u00a0com o Snapchat e o Periscope. A not\u00edcia saiu no Wall Street Journal, dos Estados Unidos, e d\u00e1 conta de que, mais que enfrentar os apps concorrentes, a ideia \u00e9 estimular o maior compartilhamento de conte\u00fado pessoal no Facebook, que tem ca\u00eddo m\u00eas ap\u00f3s m\u00eas.<\/p>\n<p><strong>Leia mais: <a href=\"https:\/\/www.psafe.com\/blog\/facebook-messenger-imita-snapchat-e-cria-seu-snapcode\/\">Facebook Messenger imita Snapchat e cria seu &#8216;snapcode&#8217;<\/a><\/strong><\/p>\n<p>Mark Zuckerberg e equipe perceberam que a maior rede social do mundo estava tomando rumos muito &#8220;institucionais&#8221;, se transformando num mero feed de not\u00edcias. A queda nas intera\u00e7\u00f5es, portanto,\u00a0motivou a empresa a buscar uma solu\u00e7\u00e3o que falasse\u00a0diretamente com o que tem mais tem feito sucesso, hoje: a cria\u00e7\u00e3o de v\u00eddeo por usu\u00e1rios comuns, com suas hist\u00f3rias e rotinas reais.<\/p>\n<h3>Transmiss\u00e3o ao vivo +\u00a0p\u00edlulas de v\u00eddeo<\/h3>\n<p>Segundo rumores, o app em teste funcionaria tanto para transmiss\u00e3o ao vivo, como no caso do Periscope, quanto para a cria\u00e7\u00e3o de &#8220;p\u00edlulas&#8221; de v\u00eddeo, como no Snapchat, tamb\u00e9m com direito a filtros e brincadeiras que estimulam as pessoas a compartilharem suas cria\u00e7\u00f5es. Embora n\u00e3o haja mais detalhes sobre a ideia, o que se sabe \u00e9 que vai ser dif\u00edcil enfrentar dois dos maiores apps sociais\u00a0de v\u00eddeo do mercado.<\/p>\n<p><span style=\"font-weight: 400;\">Quem acompanha as idas e vindas do mundo da tecnologia recebeu a not\u00edcia com cautela: como outras iniciativas tocadas por Zuckerberg e cia., este tamb\u00e9m pode ser apenas um teste para refletir sobre poss\u00edveis mudan\u00e7as menos dr\u00e1sticas na rede social. Afinal, o que ser\u00e1 que vem por a\u00ed?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rede quer estimular retomada no n\u00famero de intera\u00e7\u00f5es e compartilhamentos<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[146,3456,2663,6659,432],"class_list":["post-30585","post","type-post","status-publish","format-standard","hentry","category-mercado","tag-facebook","tag-facebook-messenger","tag-mark-zuckerberg","tag-noticia","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook pode lan\u00e7ar app para enfrentar Snapchat e Periscope<\/title>\n<meta name=\"description\" content=\"Rede quer estimular retomada no n\u00famero de intera\u00e7\u00f5es e compartilhamentos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/facebook-pode-lancar-app-para-enfrentar-snapchat-e-periscope\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook pode lan\u00e7ar app para enfrentar Snapchat e Periscope\" \/>\n<meta property=\"og:description\" content=\"Rede quer estimular retomada no n\u00famero de intera\u00e7\u00f5es e compartilhamentos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.psafe.com\/blog\/facebook-pode-lancar-app-para-enfrentar-snapchat-e-periscope\/\" \/>\n<meta property=\"og:site_name\" content=\"dfndr blog - 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