{"id":31527,"date":"2016-05-11T16:22:31","date_gmt":"2016-05-11T19:22:31","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/?p=31527"},"modified":"2022-01-24T15:18:32","modified_gmt":"2022-01-24T18:18:32","slug":"smartphones-da-diversao-conveniencia-do-consumo-online","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/smartphones-da-diversao-conveniencia-do-consumo-online\/","title":{"rendered":"Smartphones: da divers\u00e3o \u00e0 conveni\u00eancia do consumo online"},"content":{"rendered":"

O brasileiro est\u00e1 mais digital at\u00e9 na hora de fazer compras. Ao menos \u00e9 o que indica a pesquisa Com\u00e9rcio M\u00f3vel no Brasil, promovida pelo Mobile Time em parceria com a Opinion Box. Segundo o estudo, s\u00f3 entre setembro de 2015 e mar\u00e7o de 2016, o n\u00famero de brasileiros com smartphones que afirmam ter feito compras de produtos f\u00edsicos online, usando o celular, saltou de 41% para 61,8% — um incremento expressivo, de quase 21 pontos percentuais.<\/span><\/p>\n

Leia mais: Esque\u00e7a a Black Friday: 5 dicas para comprar barato o ano todo<\/a><\/b><\/p>\n

A mudan\u00e7a \u00a0de comportamento n\u00e3o acontece s\u00f3 pela comodidade de comprar sem sair de casa, que tem conquistado muitos consumidores. Varejistas do pa\u00eds todo t\u00eam feito esfor\u00e7os, especialmente em ocasi\u00f5es como a Black Friday, para direcionar os h\u00e1bitos dos clientes para as plataformas mobile, seja pelo oferecimento de descontos exclusivos para compras em aplicativos, seja por regalias como frete gr\u00e1tis ou at\u00e9 navega\u00e7\u00e3o gratuita.<\/span><\/p>\n

O que move o brasileiro a comprar pela internet?<\/b><\/h3>\n

Apesar disso, segundo a pesquisa, 62,2% dos brasileiros afirmam que a comodidade \u00e9 o que os motiva a adquirir itens f\u00edsicos online. 17% acham que comprar pela internet \u00e9 mais r\u00e1pido, enquanto para 14,4% o que conta \u00e9 a praticidade. Apenas 4,7% afirmaram comprar pela internet, usando o smartphone, motivados por descontos ou condi\u00e7\u00f5es especiais oferecidos pelas lojas.<\/span><\/p>\n

A pesquisa ainda estudou com que frequ\u00eancia os internautas\u00a0fazem compras online por apps ou sites mobile, e o resultado chama a aten\u00e7\u00e3o. 3,1% compram diariamente; 9,6%, ao menos uma vez por semana; 45,7%, no m\u00ednimo uma vez por m\u00eas e, 41,6%, raramente. Al\u00e9m disso, confirmou-se que os itens mais adquiridos online no Brasil s\u00e3o roupas, eletroeletr\u00f4nicos e livros.<\/span><\/p>\n

Do online para o offline<\/b><\/h3>\n

N\u00e3o s\u00e3o s\u00f3 as compras de itens f\u00edsicos que t\u00eam feito sucesso no universo mobile brasileiro. Servi\u00e7os como delivery, transporte, hospedagem e ingressos para eventos tamb\u00e9m t\u00eam feito sucesso expressivo no pa\u00eds. <\/span><\/p>\n

E voc\u00ea, costuma comprar online? Concorda que j\u00e1 existe mais seguran\u00e7a, ou prefere fazer suas compras numa loja f\u00edsica? Comente com a sua opini\u00e3o!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Brasileiros descobrem as vantagens de comprar pela internet \u2014 e, cada vez mais, usando o smartphone<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[376,66],"class_list":["post-31527","post","type-post","status-publish","format-standard","hentry","category-mercado","tag-brasil","tag-telefone-celular"],"yoast_head":"\nSmartphones: da divers\u00e3o \u00e0 conveni\u00eancia do consumo online<\/title>\n<meta name=\"description\" content=\"Brasileiros descobrem as vantagens de comprar pela internet \u2014 e, cada vez mais, usando o smartphone\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/smartphones-da-diversao-conveniencia-do-consumo-online\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smartphones: da divers\u00e3o \u00e0 conveni\u00eancia do consumo online\" \/>\n<meta property=\"og:description\" content=\"Brasileiros descobrem as vantagens de comprar pela internet \u2014 e, cada vez mais, usando o smartphone\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.psafe.com\/blog\/smartphones-da-diversao-conveniencia-do-consumo-online\/\" \/>\n<meta property=\"og:site_name\" content=\"dfndr blog - 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