{"id":33887,"date":"2016-06-21T10:00:09","date_gmt":"2016-06-21T13:00:09","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/?p=33887"},"modified":"2021-11-23T11:43:34","modified_gmt":"2021-11-23T14:43:34","slug":"apos-polemica-google-explica-autocompletar-de-buscas","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/apos-polemica-google-explica-autocompletar-de-buscas\/","title":{"rendered":"Ap\u00f3s pol\u00eamica, Google explica autocompletar de buscas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A fun\u00e7\u00e3o autocompletar das pesquisas do <strong>Google<\/strong> \u00e9 alvo de diversas piadas na internet e as mais inusitadas sugest\u00f5es de busca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De uma forma geral, a fun\u00e7\u00e3o serve para sugerir ao usu\u00e1rio a prov\u00e1vel continua\u00e7\u00e3o da pesquisa que ele deseja fazer, a partir de t\u00f3picos mais procurados e combina\u00e7\u00e3o de palavras. Por\u00e9m, para algumas pessoas, o mecanismo pode ser tendencioso nos seus resultados e at\u00e9 influenciar politicamente as pessoas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por causa dessa pol\u00eamica, o pr\u00f3prio Google veio a p\u00fablico e esclareceu melhor como a <a href=\"https:\/\/www.psafe.com\/blog\/category\/tecnologia\/\" target=\"_blank\" rel=\"noopener\"><strong>tecnologia<\/strong><\/a> opera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.psafe.com\/blog\/kiddle-o-google-feito-para-criancas\/\">Google cria sites de buscas s\u00f3 para crian\u00e7as<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo come\u00e7ou com as pesquisas sobre Hillary Clinton, candidata democrata para as elei\u00e7\u00f5es presidenciais norte-americanas. Segundo um v\u00eddeo do canal de YouTube SourceFed, o Google apresentava sugest\u00f5es diferentes em seu autocompletar que os concorrentes Bing e Yahoo quando o assunto era t\u00f3picos ruins sobre a democrata. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, as sugest\u00f5es que apareciam n\u00e3o faria sentido segundo o seu pr\u00f3prio mecanismo de tend\u00eancia, o Google Trends, que indicava termos como \u201cHillary Clinton indictment\u201d (\u201cHillary Clinton acusa\u00e7\u00f5es\u201d, na tradu\u00e7\u00e3o livre) at\u00e9 oito vezes mais procurado do que \u201cHillary Clinton India\u201d, primeira sugest\u00e3o do buscador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A quest\u00e3o fica ainda mais pol\u00eamica quando o mesmo teste foi realizado com os outros nomes da pol\u00edtica norte-americana, Bernie Sanders e Donald Trump, e as sugest\u00f5es para termos considerados negativos foram id\u00eanticas aos apresentados pelos concorrentes. Com isso, o v\u00eddeo questiona: estaria o Google favorecendo Hillary Clinton ao \u201cesconder\u201d pesquisas que envolvam resultados negativos para sua campanha?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo um comunicado do pr\u00f3prio Google em seu blog, o algoritmo da fun\u00e7\u00e3o n\u00e3o \u00e9 algo simples e, de forma geral, evita associar nomes de pessoas a palavras que sejam difamat\u00f3rias. Alguns exemplos envolvendo pesquisas do candidato republicano Donald Trump mostraram que, mesmo n\u00e3o sendo os termos mais pesquisados segundo o Google Trends, a fun\u00e7\u00e3o sugere pesquisas bem mais amenas do que as mais pesquisadas, seguindo a mesma l\u00f3gica aplicada \u00e0 Hillary Clinton.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De qualquer forma, a gigante de buscas notou preocupa\u00e7\u00e3o sobre os rumores de que estaria influenciando a pol\u00edtica de um pa\u00eds. Afinal, isso mostra o tamanho de sua influ\u00eancia sobre a vida de todos. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pol\u00eamica envolvendo o buscador mais famoso da internet com pol\u00edtica dos EUA fez empresa se posicionar<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[5274,1550,106,12073,6659,1501],"class_list":["post-33887","post","type-post","status-publish","format-standard","hentry","category-mercado","tag-bing","tag-estados-unidos","tag-google","tag-google-trends","tag-noticia","tag-yahoo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ap\u00f3s pol\u00eamica, Google explica autocompletar de buscas<\/title>\n<meta name=\"description\" content=\"Pol\u00eamica envolvendo o buscador mais famoso da internet com pol\u00edtica dos EUA fez empresa se posicionar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/apos-polemica-google-explica-autocompletar-de-buscas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ap\u00f3s pol\u00eamica, Google explica autocompletar de buscas\" \/>\n<meta property=\"og:description\" content=\"Pol\u00eamica envolvendo o buscador mais famoso da internet com pol\u00edtica dos EUA fez empresa se posicionar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.psafe.com\/blog\/apos-polemica-google-explica-autocompletar-de-buscas\/\" \/>\n<meta property=\"og:site_name\" content=\"dfndr blog - 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