{"id":34025,"date":"2016-06-22T18:30:26","date_gmt":"2016-06-22T21:30:26","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/?p=34025"},"modified":"2016-06-29T20:12:20","modified_gmt":"2016-06-29T23:12:20","slug":"facebook-vai-monitorar-quais-lojas-voce-visita","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/facebook-vai-monitorar-quais-lojas-voce-visita\/","title":{"rendered":"Facebook vai monitorar quais lojas voc\u00ea visita"},"content":{"rendered":"<p>Ele est\u00e1 em todos os lugares! o.O \u00c9, agora o<strong><a href=\"https:\/\/www.psafe.com\/blog\/?s=facebook&amp;post_type=post\" target=\"_blank\"> Facebook<\/a><\/strong> quer mostrar aos anunciantes que suas propagandas fazem os usu\u00e1rios visitarem mais suas lojas e, claro, comprarem seus produtos. E para fazer isso, a<strong> <a href=\"https:\/\/www.psafe.com\/blog\/category\/redes-sociais\/\" target=\"_blank\">rede social\u00a0<\/a><\/strong>vai usar a localiza\u00e7\u00e3o de nossos<a href=\"https:\/\/www.psafe.com\/blog\/?s=smartphone&amp;post_type=post\" target=\"_blank\"><strong> smartphones<\/strong> <\/a>para saber se estamos indo a um determinado estabelecimento ap\u00f3s ver seu an\u00fancio.<\/p>\n<p><strong>Leia mais:\u00a0<a href=\"https:\/\/www.psafe.com\/blog\/facebook-e-netflix-querem-que-voce-mude-suas-senhas\/\" target=\"_blank\">Facebook e Netflix querem que voc\u00ea mude suas senhas<\/a><\/strong><\/p>\n<p>O recurso ganhou o nome de Local Awareness e funciona assim: as empresas incluem um mapa com uma propaganda e o endere\u00e7o da loja mais pr\u00f3xima. Ent\u00e3o, um sistema do Facebook vai bater os dados de visitas \u00e0s lojas \u2013 com base no sistema de localiza\u00e7\u00e3o do celular &#8211; com dados de propaganda do Facebook, calculando assim, quantos foram \u00e0 loja influenciados pelo an\u00fancio.<\/p>\n<p>Essa, no entanto, n\u00e3o \u00e9 a primeira vez que a rede social usa os servi\u00e7os de localiza\u00e7\u00e3o para atrair anunciantes. No ano passado, o Facebook lan\u00e7ou um produto que permitia que empresas vissem anonimamente quantos usu\u00e1rios estavam em um raio de 45,7 metros a 457 metros de dist\u00e2ncia do estabelecimento.<\/p>\n<p>As empresas comemoram. Mas os usu\u00e1rios&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recurso usa a localiza\u00e7\u00e3o para mostrar a rela\u00e7\u00e3o de um an\u00fancio com a visita \u00e0 loja anunciada<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[146,66],"class_list":["post-34025","post","type-post","status-publish","format-standard","hentry","category-mercado","tag-facebook","tag-telefone-celular"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook vai monitorar quais lojas voc\u00ea visita<\/title>\n<meta name=\"description\" content=\"Rede social lan\u00e7a recurso que usa sistema de localiza\u00e7\u00e3o para identificar a rela\u00e7\u00e3o de um an\u00fancio com a visita \u00e0 loja anunciada\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/facebook-vai-monitorar-quais-lojas-voce-visita\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook vai monitorar quais lojas voc\u00ea visita\" \/>\n<meta property=\"og:description\" content=\"Rede social lan\u00e7a recurso que usa sistema de localiza\u00e7\u00e3o para identificar a rela\u00e7\u00e3o de um an\u00fancio com a visita \u00e0 loja anunciada\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.psafe.com\/blog\/facebook-vai-monitorar-quais-lojas-voce-visita\/\" \/>\n<meta property=\"og:site_name\" content=\"dfndr blog - 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