{"id":4786,"date":"2014-09-09T13:30:00","date_gmt":"2014-09-09T16:30:00","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/geracao-y-mais-compra-smartphones"},"modified":"2022-01-24T15:21:14","modified_gmt":"2022-01-24T18:21:14","slug":"geracao-y-mais-compra-smartphones","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/geracao-y-mais-compra-smartphones\/","title":{"rendered":"Gera\u00e7\u00e3o Y \u00e9 a que mais compra smartphones"},"content":{"rendered":"

 <\/p>\n

\"\"<\/p>\n

Não é mistério para ninguém o fato de que a maioria dos proprietários de smartphones são jovens. Mas uma pesquisa realizada pela Nielsen revela mais detalhes sobre os hábitos de consumo quando o assunto é a aquisição de celulares. A geração Y que corresponde aos adultos entre 25 a 34 anos, está na frente da geração X, correspondente aos jovens entre 18 a 24 anos.<\/p>\n

Segundo o estudo, 86% da geração Y têm ou já tiveram um smartphone, contra 85% da geração X. A porcentagem cresceu em relação ao ano passado, quando, os números apontavam 80% e 75%, respectivamente.<\/p>\n

\"\"<\/p>\n

O relatório da Nielsen também mostra a fatia ocupada por cada versão de sistema operacional. O Android ocupa 52% do mercado, contra 42% do iOS. Windows Phone ocupa somente 2% do mercado, já o Blackberry tem 1,7 da fatia.<\/p>\n

\"\"<\/p>\n

O estudo revelou ainda, que os jovens entre 18 a 24 anos passam, em média, 37 horas e 6 minuto\/mês usando seus smartphones, quando a média da geração Y é de 29 horas. O estudo completo pode ser conferido no site da Nielsen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mirando os vlogueiros, o Facebook agora conta com uma ferramenta para contar as visualiza\u00e7\u00f5es em v\u00eddeos.<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5],"tags":[66],"class_list":["post-4786","post","type-post","status-publish","format-standard","hentry","category-ciberseguranca","tag-telefone-celular"],"yoast_head":"\nGera\u00e7\u00e3o Y \u00e9 a que mais compra smartphones<\/title>\n<meta name=\"description\" content=\"Mirando os vlogueiros, o Facebook agora conta com uma ferramenta para contar as visualiza\u00e7\u00f5es em v\u00eddeos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/geracao-y-mais-compra-smartphones\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gera\u00e7\u00e3o Y \u00e9 a que mais compra smartphones\" \/>\n<meta property=\"og:description\" content=\"Mirando os vlogueiros, o Facebook agora conta com uma ferramenta para contar as visualiza\u00e7\u00f5es em v\u00eddeos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.psafe.com\/blog\/geracao-y-mais-compra-smartphones\/\" \/>\n<meta property=\"og:site_name\" content=\"dfndr blog - 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