{"id":5219,"date":"2014-11-01T09:00:00","date_gmt":"2014-11-01T12:00:00","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/facebook-lanca-botao-dislike-sqn"},"modified":"2022-01-24T17:33:31","modified_gmt":"2022-01-24T20:33:31","slug":"facebook-lanca-botao-dislike-sqn","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/facebook-lanca-botao-dislike-sqn\/","title":{"rendered":"Facebook lan\u00e7a bot\u00e3o &#8220;dislike&#8221; #SQN"},"content":{"rendered":"<p>Uma das formas que foram modificadas gra&ccedil;as ao Facebook &eacute; como nos manifestamos em rela&ccedil;&atilde;o a algum conte&uacute;do que nos agrade. Se for algo positivo, que nos traga algum tipo de satisfa&ccedil;&atilde;o, apenas apertamos o bot&atilde;o &quot;curtir&quot; para sinalizar que aprovamos. Agora se for algo negativo? N&atilde;o existe um bot&atilde;o &quot;n&atilde;o curti&quot; para mostrarmos nossa insatisfa&ccedil;&atilde;o. Bret Taylor, ex-CTO do Facebook, explicou o motivo dessa op&ccedil;&atilde;o nunca existir na maior rede social do mundo.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/s.psafe.com.br\/blog\/dislike_2014-10-30.jpg\" style=\"height:433px; width:770px\" \/><\/p>\n<p>Taylor, que participou da cria&ccedil;&atilde;o do famoso like, explicou ao TechRadar que ao pensarem no bot&atilde;o os executivos estavam focando naquele usu&aacute;rio que gostou do conte&uacute;do, mas n&atilde;o tinha palavras para descrever o sentimento. &quot;As pessoas queriam reconhecer algo, mas n&atilde;o tinham nada a dizer&quot;, revelou Taylor, que agora trabalha para o aplicativo Quip.<\/p>\n<p><span style=\"line-height:1.6em\">Al&eacute;m disso, outras palavras foram pensadas para o bot&atilde;o. Imagina voc&ecirc; dar um &quot;Cool&quot; na foto da sua namorada ou um &quot;Wow&quot; no coment&aacute;rio do seu amigo. Ainda bem que eles conseguiram reverter a tempo.<\/span><\/p>\n<p><span style=\"line-height:1.6em\">Um dos motivos para o Facebook n&atilde;o ter um bot&atilde;o de &quot;dislike&quot; est&aacute; nas implica&ccedil;&otilde;es negativas que isso poderia trazer para o usu&aacute;rio comum. Para Taylor, existiria muito mais cyberbullying do que tem hoje na rede social. &ldquo;Tenho a sensa&ccedil;&atilde;o de que ele traria resultados sociais negativos. Se voc&ecirc; n&atilde;o gosta de algo, provavelmente h&aacute; o que dizer a respeito, ent&atilde;o &eacute; melhor comentar&quot;, explicou.<\/span><\/p>\n<p><span style=\"line-height:1.6em\">Outra quest&atilde;o est&aacute; relacionada &agrave; publicidade. Uma campanha, com investimento de milh&otilde;es, poderia ir por &aacute;gua abaixo por ter mais intera&ccedil;&otilde;es negativas do que positivas.<\/span><\/p>\n<h2><strong style=\"line-height:1.6em\">O &#39;dislike&#39; no YouTube<\/strong><\/h2>\n<p>Outras redes sociais, como o YouTube, implementaram o dislike onde o usu&aacute;rio pode sinalizar que n&atilde;o gostou de determinado v&iacute;deo ou at&eacute; mesmo coment&aacute;rio de outros usu&aacute;rios. De certa forma at&eacute; que funciona bem, j&aacute; que serve para o produtor do conte&uacute;do, conforme a quantidade recebida, identificar que o v&iacute;deo que ele fez n&atilde;o agrada o p&uacute;blico.<\/p>\n<p><span style=\"line-height:1.6em\">Outro ponto positivo est&aacute; no ranking de coment&aacute;rios. Al&eacute;m do YouTube, alguns portais de not&iacute;cia tamb&eacute;m utilizam o bot&atilde;o de &quot;like&quot; e &quot;dislike&quot; para dar destaque aos coment&aacute;rios que receberem mais ou menos intera&ccedil;&otilde;es positivas e negativas.<\/span><\/p>\n<p><span style=\"line-height:1.6em\">Uma das alternativas apontadas para a implementa&ccedil;&atilde;o do bot&atilde;o de &quot;dislike&quot; no Facebook &eacute; o pr&oacute;prio usu&aacute;rio escolher se quer ou n&atilde;o que o bot&atilde;o esteja dispon&iacute;vel em seus posts e fotos. Mas parece que Zuckerberg, o chef&atilde;o da rede social, n&atilde;o quer nem ouvir falar disso.<\/span><\/p>\n<p><span style=\"line-height:1.6em\">E voc&ecirc;? Acha que o bot&atilde;o de &quot;dislike&quot; faz falta no Facebook? Ou quando n&atilde;o gosta de algum post voc&ecirc; escreve sem economizar palavras para expressar o que pensa sobre a publica&ccedil;&atilde;o?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entenda por que o Facebook n\u00e3o tem o bot\u00e3o que o Youtube tem: &#8220;n\u00e3o curti&#8221;<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[146,6659],"class_list":["post-5219","post","type-post","status-publish","format-standard","hentry","category-mercado","tag-facebook","tag-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook lan\u00e7a bot\u00e3o &quot;dislike&quot; #SQN<\/title>\n<meta name=\"description\" content=\"Entenda por que o Facebook n\u00e3o tem o bot\u00e3o que o Youtube tem: &quot;n\u00e3o curti&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/facebook-lanca-botao-dislike-sqn\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook lan\u00e7a bot\u00e3o &quot;dislike&quot; 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