{"id":5449,"date":"2014-11-27T11:00:00","date_gmt":"2014-11-27T14:00:00","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico"},"modified":"2022-05-18T12:09:52","modified_gmt":"2022-05-18T15:09:52","slug":"apple-aposta-hardware-negligencia-servico","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/","title":{"rendered":"Apple aposta em hardware e negligencia servi\u00e7o"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/s.psafe.com.br\/blog\/icloud1_2014-11-25-11-41-43.jpg\" style=\"height:340px; width:770px\" \/><\/p>\n<p>Produtos bem-acabados, popularidade e a&ccedil;&otilde;es em alta, a hist&oacute;ria da Apple &eacute; sin&ocirc;nimo de sucesso, refletido nos hardwares que a empresa lan&ccedil;a no mercado, mas n&atilde;o nos seus servi&ccedil;os, como o iCloud, vira e mexe envolto em confus&otilde;es, por que? Agora parece ter ficado claro: a Apple n&atilde;o tem uma equipe central dedicada para trabalhar os servi&ccedil;os.<\/p>\n<p>Toda vez que a companhia vai lan&ccedil;ar um novo servi&ccedil;o online, a equipe tem que reconstruir boa parte da tecnologia subjacente. A quest&atilde;o &eacute; explicada em parte pela necessidade de segredo no desenvolvimento de novos produtos e servi&ccedil;os, o que faz com que a <a href=\"https:\/\/www.psafe.com\/blog\/vazamento-suposto-documento-da-apple-revela-novos-imacs-ipads-iphones-lancamento-iwatch\/\">Apple isole os grupos de trabalhadores a fim de evitar vazamentos<\/a>.<\/p>\n<p>Por&eacute;m, o que vazou mesmo foram as <a href=\"https:\/\/www.psafe.com\/blog\/fotos-mulheres-nuas-caem-internet\/\">fotos de celebridades nuas<\/a>, que fizeram a empresa correr para mudar a pol&iacute;tica de privacidade do iCloud e ativar a autentica&ccedil;&atilde;o de dois fatores, mas isso realmente manchou a imagem da empresa.<\/p>\n<p>N&atilde;o &eacute; o primeiro trope&ccedil;o da empresa, que antes tentou lan&ccedil;ar o MobileMe, e para n&atilde;o cair do c&eacute;u de nuvem em que se encontra, talvez seja melhor investir na contrata&ccedil;&atilde;o de uma equipe para melhorar sua entrega de servi&ccedil;os online e salvar o iCloud.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produtos bem-acabados, popularidade e a\u00e7\u00f5es em alta, a hist\u00f3ria da Apple \u00e9 sin\u00f4nimo de sucesso, mas n\u00e3o o iCloud<\/p>\n","protected":false},"author":114,"featured_media":8684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[5],"tags":[195],"class_list":["post-5449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciberseguranca","tag-apple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple aposta em hardware e negligencia servi\u00e7o<\/title>\n<meta name=\"description\" content=\"Produtos bem-acabados, popularidade e a\u00e7\u00f5es em alta, a hist\u00f3ria da Apple \u00e9 sin\u00f4nimo de sucesso, mas n\u00e3o o iCloud\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple aposta em hardware e negligencia servi\u00e7o\" \/>\n<meta property=\"og:description\" content=\"Produtos bem-acabados, popularidade e a\u00e7\u00f5es em alta, a hist\u00f3ria da Apple \u00e9 sin\u00f4nimo de sucesso, mas n\u00e3o o iCloud\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/\" \/>\n<meta property=\"og:site_name\" content=\"dfndr blog - PSafe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PSafeBrasil\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-27T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-18T15:09:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2014\/11\/icloud1_2014-11-25-11-41-43.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o PSafe\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o PSafe\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#\\\/schema\\\/person\\\/e35802b52c4fe95b8ac4bcc80e018d56\"},\"headline\":\"Apple aposta em hardware e negligencia servi\u00e7o\",\"datePublished\":\"2014-11-27T14:00:00+00:00\",\"dateModified\":\"2022-05-18T15:09:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/\"},\"wordCount\":254,\"image\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/icloud1_2014-11-25-11-41-43.jpg\",\"keywords\":[\"Apple\"],\"articleSection\":[\"Ciberseguran\u00e7a\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/\",\"url\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/\",\"name\":\"Apple aposta em hardware e negligencia servi\u00e7o\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/icloud1_2014-11-25-11-41-43.jpg\",\"datePublished\":\"2014-11-27T14:00:00+00:00\",\"dateModified\":\"2022-05-18T15:09:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#\\\/schema\\\/person\\\/e35802b52c4fe95b8ac4bcc80e018d56\"},\"description\":\"Produtos bem-acabados, popularidade e a\u00e7\u00f5es em alta, a hist\u00f3ria da Apple \u00e9 sin\u00f4nimo de sucesso, mas n\u00e3o o iCloud\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/icloud1_2014-11-25-11-41-43.jpg\",\"contentUrl\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/icloud1_2014-11-25-11-41-43.jpg\",\"width\":770,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/apple-aposta-hardware-negligencia-servico\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple aposta em hardware e negligencia servi\u00e7o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/\",\"name\":\"dfndr blog - PSafe\",\"description\":\"Dicas e not\u00edcias sobre ciberseguran\u00e7a, ciberataques, privacidade, desempenho, intelig\u00eancia artificial e o mercado digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#\\\/schema\\\/person\\\/e35802b52c4fe95b8ac4bcc80e018d56\",\"name\":\"Reda\u00e7\u00e3o PSafe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g\",\"caption\":\"Reda\u00e7\u00e3o PSafe\"},\"description\":\"O dfndr blog \u00e9 um canal de car\u00e1ter informativo que apresenta conte\u00fados exclusivos sobre seguran\u00e7a e privacidade no mundo mobile e empresarial, com dicas para manter a popula\u00e7\u00e3o protegida. Formado por uma equipe de rep\u00f3rteres especializados, o canal conta com a parceria dos especialistas em seguran\u00e7a do dfndr lab para trazer, em primeira m\u00e3o, not\u00edcias sobre ataques, golpes, vulnerabilidades na internet, malwares e suas varia\u00e7\u00f5es.\",\"sameAs\":[\"https:\\\/\\\/www.psafe.com\"],\"url\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/author\\\/redacao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple aposta em hardware e negligencia servi\u00e7o","description":"Produtos bem-acabados, popularidade e a\u00e7\u00f5es em alta, a hist\u00f3ria da Apple \u00e9 sin\u00f4nimo de sucesso, mas n\u00e3o o iCloud","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/","og_locale":"pt_BR","og_type":"article","og_title":"Apple aposta em hardware e negligencia servi\u00e7o","og_description":"Produtos bem-acabados, popularidade e a\u00e7\u00f5es em alta, a hist\u00f3ria da Apple \u00e9 sin\u00f4nimo de sucesso, mas n\u00e3o o iCloud","og_url":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/","og_site_name":"dfndr blog - PSafe","article_publisher":"https:\/\/www.facebook.com\/PSafeBrasil\/","article_published_time":"2014-11-27T14:00:00+00:00","article_modified_time":"2022-05-18T15:09:52+00:00","og_image":[{"width":770,"height":340,"url":"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2014\/11\/icloud1_2014-11-25-11-41-43.jpg","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o PSafe","twitter_misc":{"Escrito por":false,"Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/#article","isPartOf":{"@id":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/"},"author":{"name":"Reda\u00e7\u00e3o PSafe","@id":"https:\/\/www.psafe.com\/blog\/#\/schema\/person\/e35802b52c4fe95b8ac4bcc80e018d56"},"headline":"Apple aposta em hardware e negligencia servi\u00e7o","datePublished":"2014-11-27T14:00:00+00:00","dateModified":"2022-05-18T15:09:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/"},"wordCount":254,"image":{"@id":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/#primaryimage"},"thumbnailUrl":"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2014\/11\/icloud1_2014-11-25-11-41-43.jpg","keywords":["Apple"],"articleSection":["Ciberseguran\u00e7a"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/","url":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/","name":"Apple aposta em hardware e negligencia servi\u00e7o","isPartOf":{"@id":"https:\/\/www.psafe.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/#primaryimage"},"image":{"@id":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/#primaryimage"},"thumbnailUrl":"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2014\/11\/icloud1_2014-11-25-11-41-43.jpg","datePublished":"2014-11-27T14:00:00+00:00","dateModified":"2022-05-18T15:09:52+00:00","author":{"@id":"https:\/\/www.psafe.com\/blog\/#\/schema\/person\/e35802b52c4fe95b8ac4bcc80e018d56"},"description":"Produtos bem-acabados, popularidade e a\u00e7\u00f5es em alta, a hist\u00f3ria da Apple \u00e9 sin\u00f4nimo de sucesso, mas n\u00e3o o iCloud","breadcrumb":{"@id":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/#primaryimage","url":"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2014\/11\/icloud1_2014-11-25-11-41-43.jpg","contentUrl":"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2014\/11\/icloud1_2014-11-25-11-41-43.jpg","width":770,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/www.psafe.com\/blog\/apple-aposta-hardware-negligencia-servico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.psafe.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Apple aposta em hardware e negligencia servi\u00e7o"}]},{"@type":"WebSite","@id":"https:\/\/www.psafe.com\/blog\/#website","url":"https:\/\/www.psafe.com\/blog\/","name":"dfndr blog - PSafe","description":"Dicas e not\u00edcias sobre ciberseguran\u00e7a, ciberataques, privacidade, desempenho, intelig\u00eancia artificial e o mercado digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.psafe.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.psafe.com\/blog\/#\/schema\/person\/e35802b52c4fe95b8ac4bcc80e018d56","name":"Reda\u00e7\u00e3o PSafe","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g","caption":"Reda\u00e7\u00e3o PSafe"},"description":"O dfndr blog \u00e9 um canal de car\u00e1ter informativo que apresenta conte\u00fados exclusivos sobre seguran\u00e7a e privacidade no mundo mobile e empresarial, com dicas para manter a popula\u00e7\u00e3o protegida. Formado por uma equipe de rep\u00f3rteres especializados, o canal conta com a parceria dos especialistas em seguran\u00e7a do dfndr lab para trazer, em primeira m\u00e3o, not\u00edcias sobre ataques, golpes, vulnerabilidades na internet, malwares e suas varia\u00e7\u00f5es.","sameAs":["https:\/\/www.psafe.com"],"url":"https:\/\/www.psafe.com\/blog\/author\/redacao\/"}]}},"_links":{"self":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/posts\/5449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/comments?post=5449"}],"version-history":[{"count":0,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/posts\/5449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/media\/8684"}],"wp:attachment":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/media?parent=5449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/categories?post=5449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/tags?post=5449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}