{"id":6151,"date":"2015-02-27T09:00:00","date_gmt":"2015-02-27T12:00:00","guid":{"rendered":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play"},"modified":"2022-03-10T17:15:35","modified_gmt":"2022-03-10T20:15:35","slug":"google-permitira-aplicativos-patrocinados-google-play","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/","title":{"rendered":"Google permitir\u00e1 aplicativos patrocinados na Google Play"},"content":{"rendered":"<p>Nesta semana, a Google confirmou a inclus\u00e3o, nos resultados de busca, de apps patrocinados pelos desenvolvedores para estar no topo. A empresa afirmou que o objetivo \u00e9 dar a chance de novos produtos aparecerem para o usu\u00e1rio, ao inv\u00e9s de sempre os mesmos mais baixados.<\/p>\n<p>Em um primeiro momento, a Google Play foi criada para ser uma abrangente loja de aplicativos e livre de propagandas e publicidade. Com a chegada dos apps patrocinados, a companhia ir\u00e1 abrir suas portas para a chegada de novas empresas que querem cavar seu espa\u00e7o no concorrido mercado de apps.<\/p>\n<p>Segundo a Google, a mudan\u00e7a s\u00f3 aparecer\u00e1 para um pequeno segmento dos usu\u00e1rios e com apenas um pequeno grupo de anunciantes. A novidade ser\u00e1 liberada para todos assim que a empresa tiver seu feedback e corrigir todos os eventuais problemas. A altera\u00e7\u00e3o ser\u00e1 muito simples: al\u00e9m dos aplicativos mais populares para o resultado de sua pesquisa, um app patrocinado ir\u00e1 aparecer no topo da lista como recomendado. Muito similar aos resultados de busca do pr\u00f3prio site da Google.<\/p>\n<p>Com a monetiza\u00e7\u00e3o da Google Play, a companhia pode sair ganhando muita coisa. Estima-se que empresas de aplicativos como o Candy Crush gastam quase 400 milh\u00f5es de d\u00f3lares em marketing. Bastante dinheiro, n\u00e3o \u00e9 mesmo? Resta esperarmos como vai ser essa novidade para descobrir o n\u00edvel de aceita\u00e7\u00e3o entre os usu\u00e1rios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresa receber\u00e1 de desenvolvedores para exibir apps no topo dos seus resultados de busca<\/p>\n","protected":false},"author":114,"featured_media":8304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[106,220],"class_list":["post-6151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado","tag-google","tag-google-play"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google permitir\u00e1 aplicativos patrocinados na Google Play<\/title>\n<meta name=\"description\" content=\"Empresa receber\u00e1 de desenvolvedores para exibir apps no topo dos seus resultados de busca\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google permitir\u00e1 aplicativos patrocinados na Google Play\" \/>\n<meta property=\"og:description\" content=\"Empresa receber\u00e1 de desenvolvedores para exibir apps no topo dos seus resultados de busca\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/\" \/>\n<meta property=\"og:site_name\" content=\"dfndr blog - PSafe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PSafeBrasil\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-27T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-10T20:15:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2015\/02\/google-play-apps-patrocinados_2015-02-26-16-30-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o PSafe\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o PSafe\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#\\\/schema\\\/person\\\/e35802b52c4fe95b8ac4bcc80e018d56\"},\"headline\":\"Google permitir\u00e1 aplicativos patrocinados na Google Play\",\"datePublished\":\"2015-02-27T12:00:00+00:00\",\"dateModified\":\"2022-03-10T20:15:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/\"},\"wordCount\":244,\"image\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/google-play-apps-patrocinados_2015-02-26-16-30-14.jpg\",\"keywords\":[\"Google\",\"Google Play\"],\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/\",\"url\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/\",\"name\":\"Google permitir\u00e1 aplicativos patrocinados na Google Play\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/google-play-apps-patrocinados_2015-02-26-16-30-14.jpg\",\"datePublished\":\"2015-02-27T12:00:00+00:00\",\"dateModified\":\"2022-03-10T20:15:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#\\\/schema\\\/person\\\/e35802b52c4fe95b8ac4bcc80e018d56\"},\"description\":\"Empresa receber\u00e1 de desenvolvedores para exibir apps no topo dos seus resultados de busca\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/google-play-apps-patrocinados_2015-02-26-16-30-14.jpg\",\"contentUrl\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/google-play-apps-patrocinados_2015-02-26-16-30-14.jpg\",\"width\":770,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/google-permitira-aplicativos-patrocinados-google-play\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google permitir\u00e1 aplicativos patrocinados na Google Play\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/\",\"name\":\"dfndr blog - PSafe\",\"description\":\"Dicas e not\u00edcias sobre ciberseguran\u00e7a, ciberataques, privacidade, desempenho, intelig\u00eancia artificial e o mercado digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/#\\\/schema\\\/person\\\/e35802b52c4fe95b8ac4bcc80e018d56\",\"name\":\"Reda\u00e7\u00e3o PSafe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g\",\"caption\":\"Reda\u00e7\u00e3o PSafe\"},\"description\":\"O dfndr blog \u00e9 um canal de car\u00e1ter informativo que apresenta conte\u00fados exclusivos sobre seguran\u00e7a e privacidade no mundo mobile e empresarial, com dicas para manter a popula\u00e7\u00e3o protegida. Formado por uma equipe de rep\u00f3rteres especializados, o canal conta com a parceria dos especialistas em seguran\u00e7a do dfndr lab para trazer, em primeira m\u00e3o, not\u00edcias sobre ataques, golpes, vulnerabilidades na internet, malwares e suas varia\u00e7\u00f5es.\",\"sameAs\":[\"https:\\\/\\\/www.psafe.com\"],\"url\":\"https:\\\/\\\/www.psafe.com\\\/blog\\\/author\\\/redacao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google permitir\u00e1 aplicativos patrocinados na Google Play","description":"Empresa receber\u00e1 de desenvolvedores para exibir apps no topo dos seus resultados de busca","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/","og_locale":"pt_BR","og_type":"article","og_title":"Google permitir\u00e1 aplicativos patrocinados na Google Play","og_description":"Empresa receber\u00e1 de desenvolvedores para exibir apps no topo dos seus resultados de busca","og_url":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/","og_site_name":"dfndr blog - PSafe","article_publisher":"https:\/\/www.facebook.com\/PSafeBrasil\/","article_published_time":"2015-02-27T12:00:00+00:00","article_modified_time":"2022-03-10T20:15:35+00:00","og_image":[{"width":770,"height":340,"url":"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2015\/02\/google-play-apps-patrocinados_2015-02-26-16-30-14.jpg","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o PSafe","twitter_misc":{"Escrito por":false,"Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/#article","isPartOf":{"@id":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/"},"author":{"name":"Reda\u00e7\u00e3o PSafe","@id":"https:\/\/www.psafe.com\/blog\/#\/schema\/person\/e35802b52c4fe95b8ac4bcc80e018d56"},"headline":"Google permitir\u00e1 aplicativos patrocinados na Google Play","datePublished":"2015-02-27T12:00:00+00:00","dateModified":"2022-03-10T20:15:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/"},"wordCount":244,"image":{"@id":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/#primaryimage"},"thumbnailUrl":"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2015\/02\/google-play-apps-patrocinados_2015-02-26-16-30-14.jpg","keywords":["Google","Google Play"],"articleSection":["Mercado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/","url":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/","name":"Google permitir\u00e1 aplicativos patrocinados na Google Play","isPartOf":{"@id":"https:\/\/www.psafe.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/#primaryimage"},"image":{"@id":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/#primaryimage"},"thumbnailUrl":"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2015\/02\/google-play-apps-patrocinados_2015-02-26-16-30-14.jpg","datePublished":"2015-02-27T12:00:00+00:00","dateModified":"2022-03-10T20:15:35+00:00","author":{"@id":"https:\/\/www.psafe.com\/blog\/#\/schema\/person\/e35802b52c4fe95b8ac4bcc80e018d56"},"description":"Empresa receber\u00e1 de desenvolvedores para exibir apps no topo dos seus resultados de busca","breadcrumb":{"@id":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/#primaryimage","url":"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2015\/02\/google-play-apps-patrocinados_2015-02-26-16-30-14.jpg","contentUrl":"https:\/\/www.psafe.com\/blog\/wp-content\/uploads\/2015\/02\/google-play-apps-patrocinados_2015-02-26-16-30-14.jpg","width":770,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/www.psafe.com\/blog\/google-permitira-aplicativos-patrocinados-google-play\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.psafe.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google permitir\u00e1 aplicativos patrocinados na Google Play"}]},{"@type":"WebSite","@id":"https:\/\/www.psafe.com\/blog\/#website","url":"https:\/\/www.psafe.com\/blog\/","name":"dfndr blog - PSafe","description":"Dicas e not\u00edcias sobre ciberseguran\u00e7a, ciberataques, privacidade, desempenho, intelig\u00eancia artificial e o mercado digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.psafe.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.psafe.com\/blog\/#\/schema\/person\/e35802b52c4fe95b8ac4bcc80e018d56","name":"Reda\u00e7\u00e3o PSafe","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ce470a17403045075d8cd48a742ebd97c085f6d510cfd605fb223ba3fad770b?s=96&r=g","caption":"Reda\u00e7\u00e3o PSafe"},"description":"O dfndr blog \u00e9 um canal de car\u00e1ter informativo que apresenta conte\u00fados exclusivos sobre seguran\u00e7a e privacidade no mundo mobile e empresarial, com dicas para manter a popula\u00e7\u00e3o protegida. Formado por uma equipe de rep\u00f3rteres especializados, o canal conta com a parceria dos especialistas em seguran\u00e7a do dfndr lab para trazer, em primeira m\u00e3o, not\u00edcias sobre ataques, golpes, vulnerabilidades na internet, malwares e suas varia\u00e7\u00f5es.","sameAs":["https:\/\/www.psafe.com"],"url":"https:\/\/www.psafe.com\/blog\/author\/redacao\/"}]}},"_links":{"self":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/posts\/6151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/comments?post=6151"}],"version-history":[{"count":0,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/posts\/6151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/media\/8304"}],"wp:attachment":[{"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/media?parent=6151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/categories?post=6151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.psafe.com\/blog\/wp-json\/wp\/v2\/tags?post=6151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}