NFL Snapchat Discover Channel Coming This Fall

The NFL is currently opening up a channel on Snapchat that will give live updates to games and breaking news events that occur throughout the league.

The league will allow players to send snapchats to the channel as well, so you can see what your favorite team is doing in the locker room before and after the game. Fans will also be able to send snapchats to the channel with a chance of them getting posted. For example, these channels frequently show users Snapchatting major highlights of the game, so one can live vicariously through another Snapchatter and experience the game live.

Because Snapchat has over 150 million young Millennial users, it seems as if the NFL has found the perfect medium to extend to their target audience. The NFL will join Snapchat with several “Discover” channels. Other Discover channels include Buzzfeed, the Wall Street Journal, ESPN, Vox Media, Cosmopolitan, Vogue, and more. This will be an effective way to advance publicity, as Discover channels receive over 70 million unique views a month, according to Snapchat.

While most Discover options only receive one channel for viewers to click on, the NFL has been given several due to the high volume of viewers they have received. For example, while Cosmopolitan only gets one news slot for their material, the NFL gets several slots for all of their games and news networks. This means that you can click on a channel to see updates on all of the different games occurring on Sundays.

Another positive byproduct of the NFL/Snapchat duo is the publicity outside of the country. According to Snapchat, only 60% of channel viewers come from the USA, whereas 40% of the views come from outside of America. Thus, more foreign crowds are being exposed to the tradition of American football. Products such as Bud Light, Ford, and Gillette run ads within the NFL channel to help supplement their revenue. However, the league is much more focused on publicity over profit for their partnership with Snapchat.

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