Facebook seems to constantly make updates to its algorithms and changes to its home feed. Not all of the changes make its users particularly happy, of course. But this time, Facebook appears to have taken a cue from the popular app Snapchat, and has modeled a new Facebook feature after a similar function on the app.
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It appears to be true. Snapchat isn’t popular in every country; Facebook, however, has a very large reach. At the end of September, Facebook launched “Messenger Day” in Poland. These new users were the first with access to special filters and illustrations for images. The new feature even included a video that disappears twenty-four hours after posting. Which other popular social network also features vanishing images and video? If you guessed “Snapchat,” then you’d be right.
Cashing in on a Beloved Snapchat Feature
That type of “Stories” function is what made Snapchat so popular to begin with. Consumers enjoyed the idea of short-lived newsworthy bits. It took some of the pressure off of posting content and made sharing fun again. Facebook couldn’t resist trying out the idea for themselves.
A Closer Look
The Messenger Day thread provides prompts that will have even non-creatives feeling, well, creative. They may show things like “I’m feeling” or “I’m doing” and then provide a heap of filters to go with them.
Will This Feature Be Released?
Someone from Facebook shared that the networks is currently “running a small test of new ways for people to share updates visually” in Poland. As with many other Facebook tests, it is hard to know if this one will “stick” and be implemented worldwide. It could just as easily end there and never be released to the mass public. But others have a different idea: it could be a way for Facebook to start gaining a foothold in countries where Snapchat isn’t available or isn’t popular.
Make Each Day Special
If you’ve ever been at a loss for words when texting someone, but don’t actually have anything to say, then this new feature could be the answer to help you fill in the blank. It could be a way for people to stop sharing only their big milestone events with Facebook and instead look at every day and every moment as something worth sharing.
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