{"id":4915,"date":"2016-10-20T07:53:54","date_gmt":"2016-10-20T12:53:54","guid":{"rendered":"https:\/\/www.psafe.com\/en\/blog\/?p=4915"},"modified":"2016-11-03T10:48:13","modified_gmt":"2016-11-03T15:48:13","slug":"virtual-reality-taking-film-industry","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/en\/blog\/virtual-reality-taking-film-industry\/","title":{"rendered":"Virtual Reality is Taking Over the Film Industry"},"content":{"rendered":"<p>Virtual reality film is becoming rapidly popular. Take, for example, the virtual reality short films created by Oculus Story Studio (such as <em>Henry<\/em>), or ILMxLAB\u2019s experiments with virtual reality in the <em>Star Wars<\/em> universe. This year, Sundance saw their virtual reality film submissions nearly triple from the previous year. Even <em>National Geographic<\/em> has taken on virtual reality with its tour of Yosemite National Park.<\/p>\n<p>Alejandro I\u00f1\u00e1rritu, a filmmaker perhaps best known for his films <em>Birdman<\/em> and <em>The Revenant, <\/em>is also taking on virtual reality film. The film has been in development for four years. It will focus on the experiences of a group of immigrants and refugees arriving to the United States by way of Mexico. Legendary Entertainment and Fondazione Prada (an organization that promotes contemporary art and culture) will produce I\u00f1\u00e1rritu\u2019s film, while ILMxLAB will help bring the film to life by creating the film\u2019s virtual world and characters. Emmanuel Lubezki, a cinematographer who has worked with Alejandro I\u00f1\u00e1rritu on <em>Birdman<\/em> and <em>The Revenant<\/em>, will also be involved with the film.<\/p>\n<p><a href=\"https:\/\/www.psafe.com\/en\/blog\/keep-phone-cool-using-vr-games\/\" target=\"_blank\"><strong>Read More: How to Keep Your Phone Cool When Using VR Games<\/strong><\/a><\/p>\n<p>Virtual reality, of course, offers a new form of storytelling. The goal is to get the viewer to participate in the story \u2014 to essentially \u201clive\u201d with the story. There is still debate, however, about whether or not the viewer should have a more passive or active role with this experience. As for how this will work in I\u00f1\u00e1rritu\u2019s new film, it\u2019s still unclear \u2014 not much is known yet about the film. Nonetheless, this will be an especially effective medium for I\u00f1\u00e1rritu\u2019s topic, considering the current discourse on immigration and refugees, and the truly immersive experience of virtual reality.<\/p>\n<p>The popularity of 3D films and augmented reality has helped to pave the way for virtual reality films. Currently, virtual reality is more popular in gaming than in film. But virtual reality film could be especially popular in fandom culture, for those who already pay to further celebrate their favorite TV show or film, for example, by purchasing merchandise, video games, and tickets to comic-cons and certain theme parks. Virtual reality film would offer another way to let fans interact with their favorite fictional universe.<\/p>\n<p>With the release of I\u00f1\u00e1rritu\u2019s new short film and his prestigious track record, maybe virtual reality film will soon be taking over the Academy Awards (perhaps, eventually, in the form of its own category). It is only a matter of years before the medium could truly catch on in mainstream culture, which means we might have some exciting films to look forward to in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alejandro I\u00f1\u00e1rritu is working on a new short film \u2014 one that experiments with virtual reality. Here\u2019s everything you need to know about the project.<\/p>\n","protected":false},"author":83,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[6],"tags":[3250,3247,265,271,3244,2814],"class_list":["post-4915","post","type-post","status-publish","format-standard","hentry","category-privacy","tag-film","tag-film-industry","tag-virtual-reality","tag-vr","tag-vr-film","tag-vr-gear"],"_links":{"self":[{"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=4915"}],"version-history":[{"count":0,"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/posts\/4915\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=4915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=4915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=4915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}