{"id":9583,"date":"2017-04-06T13:00:04","date_gmt":"2017-04-06T18:00:04","guid":{"rendered":"https:\/\/www.psafe.com\/en\/blog\/?p=9583"},"modified":"2018-07-28T13:24:36","modified_gmt":"2018-07-28T17:24:36","slug":"snapchat-enter-music-world","status":"publish","type":"post","link":"https:\/\/www.psafe.com\/en\/blog\/snapchat-enter-music-world\/","title":{"rendered":"Is Snapchat About to Enter the Music World?"},"content":{"rendered":"

There\u2019s no doubt that Snapchat has risen to the top of the social media kingdom. It\u2019s now common to see live videos of Snap users at concerts, performances, or even just listening to music on their own. Actors and musicians, too, have taken advantage of the platform. Music has become an integral part of the platform\u2019s participation in people\u2019s everyday lives, documenting their most exciting (or mundane) moments in quick 10-second bytes that disappear after 24 hours.<\/span><\/p>\n

Snapchat\u2019s Musical Partnership
\n<\/b>However, even within the past few months, Snapchat\u2019s involvement in the music industry has strengthened. In December, the company announced their integration with one of the world\u2019s most popular apps, Shazam. This allowed users to open the camera and film their surroundings while identifying the song that\u2019s playing in the background. Snapchat users were able to discover new music and share it with friends easily, while promoting new artists and records at the same time.<\/span><\/p>\n

Read More: <\/b>Snapchat Introduces New Snapcodes Update<\/b><\/a><\/p>\n

Snapchat Previews New Songs
\n<\/b>Snapchat has taken the relationship with the music industry one step further by creating Snap filters which feature exclusive new music, sometimes even before the songs have been released (with the artist\u2019s permission, of course). The first lens filter that had music in the background sampled the song \u201cNow and Later\u201d by Sage the Gemini. This resulted in Sage the Gemini gaining over 4 million followers on Spotify. More recently, Ed Sheeran turned to Snapchat to give a brief 30-second preview of a new song; this, too, was only available for a weekend before it disappeared.<\/span><\/p>\n

A Personal Touch
\n<\/b>Artists and producers alike have taken to the Snapchat model, as it doesn\u2019t breach any licensing laws and has no threat of piracy, unlike YouTube or Facebook where the content is uploaded \u201cforever.\u201d Furthermore, because of the personal touch of filming from an individual\u2019s perspective (without character limits), fans can access exclusive events like the VMAs through what feels like a candid lens. Music videos and performances were uploaded directly for millions of viewers to watch instantaneously, without editing or special effects.<\/span><\/p>\n

The Future of Snapchat
\n<\/b>Many artists and DJs also have their own Snapchat accounts, which allows them to market themselves in an open way. As Snapchat continues to grow from their partnerships with other creative enterprises, it\u2019s quite probable that more song previews and exclusive premieres will continue to be showcased on the app \u2014 even if only for a few hours.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The app is known for catching life\u2019s moments \u2014 both big and small \u2014 on the fly. Snapchat is now tightening its ties with the music industry for a fresh spin.<\/p>\n","protected":false},"author":83,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[194],"tags":[18,572,298,3319],"class_list":["post-9583","post","type-post","status-publish","format-standard","hentry","category-tips-tutoriais","tag-app","tag-music","tag-snapchat","tag-social-network"],"_links":{"self":[{"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/posts\/9583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=9583"}],"version-history":[{"count":1,"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/posts\/9583\/revisions"}],"predecessor-version":[{"id":19192,"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/posts\/9583\/revisions\/19192"}],"wp:attachment":[{"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=9583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=9583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.psafe.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=9583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}