We are constantly looking for news ways to enhance our experiences, whether they are concerts, theme parks, or video games. Virtual and augmented reality can help achieve that new, fully immersive experience. The technology is rapidly improving, which means that we could soon see VR taking over the next major concert we attend. Still, it could be a few years before we see an abundance of VR concerts.
If you can’t attend a much-anticipated concert, or else desire to experience your favorite musicians in a new way, virtual reality can offer a solution through a VR headset. Musical groups and musicians like Coldplay, Jack White, the Weeknd, Björk, and U2 have all recorded in virtual reality. A VR concert experience could offer a cheaper way to “attend” an incredible concert — and without the hassle of leaving your home.
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Recently, Citi, Live Nation, and Next VR announced that they were teaming up to produce a series of virtual reality concerts. Think of the series as a type of backstage pass — an improved version of the formerly popular Disney 3D concert films. The first VR concert in the series could be released by the end of this year on the NextVR app. However, in order to experience a virtual reality concert through Next VR, you’ll need a VR headset. The NextVR app currently works with a Samsung Gear VR headset and Samsung phones. Eventually, they will expand their compatibility with other devices.
Further, iHeartRadio and Universal Media Group are also working together to create virtual reality concerts. They want to bring virtual reality to the actual concerts, either before the show, during, or after, as a way to enhance the concert goer’s experience. iHeartRadio has already started to incorporate virtual reality technology into its events this year. In addition, iHeartRadio and UMG also hope to produce a VR concert series for VR headsets.
While a VR concert experience could offer a cheaper way for fans to experience big-name artists like Lady Gaga or Beyoncé, it still won’t be cheap. You’ll still need access to a pricey VR headset and a compatible device. As for VR-equipped concerts, ticket prices could further increase. Still, as the technology improves and becomes more common, prices should, eventually, decrease. If you regularly attend big-name concerts, however, this may not be an issue for you. In that case, you have no excuse not to take advantage of this technology right now. After all, it was made with you in mind.
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