dfndr News

PSafe Launches in U.S. to Safeguard Connected Experiences

SAN FRANCISCO, Oct. 4, 2016 — PSafe, the mobile security solution safeguarding connected experiences, announced today its entry into the U.S. market. With over 20 million monthly active users (MAUs), PSafe is currently the largest mobile security solution in Latin America. The company is launching in the U.S. with a new office in San Francisco.

PSafe has detected 645,000 cases of malware on U.S. Android devices in the past 30 days. Yet, 60 percent of U.S. Android users still choose not to keep a security app on their mobile devices, according to a recent PSafe survey of 1,000 U.S. respondents conducted in August 2016. On average, PSafe data shows that U.S. Android users are attacked by malware once every seven weeks. PSafe’s Android apps allow users to simply and quickly safeguard their devices, providing peace of mind for users to safely browse the web, access their personal information, and share files with others.

PSafe offers solutions that not only protect its users, but also increase productivity of mobile devices. Its most popular app, PSafe Total, works invisibly in the background, protecting users while they browse, chat, shop, and share files. PSafe Total includes alerts for Wi-Fi connection security; detection and cleanup of space-wasting trash files created by popular apps like WhatsApp, Instagram and Snapchat; and device CPU temperature monitoring to improve performance and prevent crashes. In addition to its two applications currently launching today in the U.S., PSafe Total and PSafe PowerPRO, PSafe will launch new applications later this year.

Based and founded in Brazil in 2010 by Silicon Valley veterans Marco de Mello, Ram Rao, and Benjamin Myers, PSafe is ranked among the best antivirus software for Android in the world by AV-TEST, most recently in July 2016. PSafe’s standout scores included 100-percent detection of Android malware in real time, and complete detection of the latest Android malware (discovered within the last four weeks).  PSafe received top marks for not shortening device battery life, not slowing device performance, and having minimal impact on usage of data traffic usage. Additionally, PSafe is the only major security company in the world that runs a security research lab in Latin America, identified by Microsoft and Symantec as one of the major hot zones for malware infections. The company is backed by Redpoint Ventures, e.ventures, Redpoint eventures, Pinnacle Ventures and Index Ventures.

“When we first developed PSafe, we knew we needed a large test market,” said Marco de Mello, CEO and co-founder of PSafe. “Brazil is one of the most infected countries in the world for Android, proving it a sound testing ground for our security solutions. We’re excited to bring PSafe to the States, after all our learnings in Latin America, to enable U.S. users to freely and safely express, explore and connect on their mobile devices.”

Within its presence in Brazil and Latin America, PSafe is a trusted name in mobile security. Most recently, PSafe was a mobile security provider during the Olympic games, thwarting 55,588 security threats during the event held in Rio de Janeiro. PSafe also has been credited with other numerous malware discoveries; most notably a Brazilian banking Boleto (payment slip) malware, that resulted in up to $180 million in potential losses; a WhatsApp SMS malware; and most recently, a Pokémon Go fake app, which majorly impacted developing countries. The company’s successful track record also resulted in an agreement with Cisco® Wireless Portfolio for the creation of a new free and secure Wi-Fi service, rolling out in Brazil today.

“With Android devices dominating the mobile market, it’s concerning that many consumers don’t realize the magnitude of consequences they could face in not safeguarding their devices,” said Jeff Brody, partner at Redpoint Ventures. “PSafe makes it easier than ever for consumers to protect themselves from mobile security threats. Its proven track record in Latin America makes the timing and opportunity ripe for expansion into the U.S., one of the largest Android mobile markets.”

PSafe products are available for free download in the U.S. For more information, go to the Google Play store.

PSafe Newsroom

The dfndr blog is an informative channel that presents exclusive content on security and privacy in the mobile and business world, with tips to keep users protected. Populated by a select group of expert reporters, the channel has a partnership with dfndr lab's security team. Together they bring you, first-notice news about attacks, scams, internet vulnerabilities, malware and everything affecting cybersecurity.

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