Presenting: Uber’s Newly Redesigned App is Out
Going somewhere? Uber's newly redesigned app makes it easier than ever to define your destination, choose your ride, and plan your outing.
Popular transportation app, Uber, which first launched seven years ago, has recently improved and streamlined their app. Their last redesign occurred in 2012. However, it didn’t offer the greatest, nor most intuitive, user interface. Essentially scrapping their old look, Uber opted for a complete makeover to enhance and simplify the experience for their fast-growing user base. Let’s take a look at some of the new changes they have to offer.
“Where to?”
Designed around this simple core question, Uber’s new design gets to the point so you can get to your destination quicker. After all, your need to get somewhere is the crux of the operation and your purpose for using Uber. This seemingly minor change makes the app more intuitive.
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Learning the Top Routes
Regular customers are often those who hitch the same ride as part of their daily, weekly, or monthly routines. Whether it’s about getting to work, a business flight from the same airport, or weekly dinners, Uber’s new and improved app will remember the drill and “predict” it as a possible route you can quickly choose. It’s the same kind of feature that makes one GPS tool better than another: memory. No one likes to repeat themselves or have to dig up the same information over and again, so by adapting to a user’s preferences or lifestyle, a device can prove its effectiveness.
This change is only the beginning. Uber already has plans in the works to enhance the saved preferences option and make route selection as hassle free as possible. Their goal is to ultimately sync to your contacts’ saved locations for immediate access. For example, if you’re heading to your friend Megan’s place, rather than having to dig through contacts to find her address and enter it into the app, Uber saves you the trouble. From then on, when asked “Where to?” you can refer to the location as “Megan’s.”
Getting There
Once you’ve set your destination, it’s time to decide the best way to travel. Riders choose uberX when riding alone versus uberPOOL to carpool with a large group. If you’re preparing for a swanky, special occasion, the company offers UberBLACK for a black-tie type of ride. This phase of the process is not unlike your run-of-the-mill “check out” process where you consider the various rates for your purposes and ETA for your convenience. Another cool feature: Uber’s redesign lets you check transit schedules and access Yelp reviews and Foursquare to plan your time without ever having to leave the app.