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Introducing: Google’s App Maker for Businesses

App creation never looked so easy. Google's new tool streamlines the app creation processes for businesses so they won't have to rely on developers.

Google’s recent launch of App Maker, a low-code application development tool, will help businesses to create apps quickly and efficiently. Organizations who are looking for solutions to organize and track internal processing, such as monitoring inventory for instance, will likely benefit from this easy-to-use tool. Put simply, having a custom app that is simple to create and easy to use is a boon for any industry who wants to stay organized in a modern, digital way.

How does it work?

Bringing app creation to its most basic functions, creators can rely on pre-made templates and an intuitive user interface to streamline the process. For ease of use, the functionality offers drag-and-drop or click-to-select features from a variety of options depending on the user’s particular needs. Also, to integrate the app with commonly used services, it offers built-in connections to G Suite, Contacts, Maps, and more. Whatever data a company already stores in these apps, or whichever of these services a business makes use of regularly, will be seamlessly transitioned to the new one. Moreover, the data will be accessible and utilized all in one space, rather than across several apps.

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Does it make sense for more advanced developers?

Put simply, it depends on how advanced you are! Aside from shifting around widgets, for those who are a little more tech savvy, the app supports the use of script as well as HTML, Javascript, and CCS content. Those developers in the know, have the resources and ability to further customize and create according to their needs using familiar tools.

What are the benefits?

Since the app will mirror the same infrastructure as Google’s G Suite apps, they would be managed as conveniently, and in the same way as Gmail or Drive, for instance. As they are Google based, the apps could also be monitored using Google Analytics. Also, a benefit of using Google’s data center infrastructure is not having to worry about managing servers.

It’s also a good choice financially for companies who need to develop apps that are tailored to their needs without having to outsource labor and invest in a full-time developer. As most companies, especially startups or small businesses know, developers are a serious investment. The DIY model is a great alternative for enterprise developers who are seeking cheaper solutions for their business.